Jaguar Land Rover

Jaguar Land Rover

A tablet app for the field team

Jaguar Land Rover

Agency: Blueprint
Disciplines: UX/UI Design
Role: Lead UX/UI Designer

Jaguar Land Rover required a tablet app for their field team to use when visiting dealer showrooms. It's intention was to guide them through a retailer visit allowing them to identify areas that met brand requirements and areas for improvement. They can assess individual KPI's, create appointment agendas to discuss recommendations and access a knowledge sytem for brand references and guidelines.

I was involved from the initial idiation phase through to UX and final UI designs. This involved determining user requirements, creating user flows, wireframing and designing a prototype with the UI designs.

Jaguar Land Rover app
Jaguar Land Rover app
Jaguar Land Rover app
Jaguar Land Rover app
Jaguar Land Rover app
Jaguar Land Rover app
Jaguar Land Rover app
Jaguar Land Rover app
Jaguar Land Rover app
Jaguar Land Rover app

User flows and prototype

Once the initial user journeys and wirefames had been sketched out, a clickable prototype was created. This allowed for the app's interactions and flows to be tested and refined based on the outcomes.