Jaguar Land Rover
Jaguar Land Rover
A tablet app for the field team
Agency: Blueprint
Disciplines: UX/UI Design
Role: Lead UX/UI Designer
Jaguar Land Rover required a tablet app for their field team to use when visiting dealer showrooms. It's intention was to guide them through a retailer visit allowing them to identify areas that met brand requirements and areas for improvement. They can assess individual KPI's, create appointment agendas to discuss recommendations and access a knowledge sytem for brand references and guidelines.
I was involved from the initial idiation phase through to UX and final UI designs. This involved determining user requirements, creating user flows, wireframing and designing a prototype with the UI designs.
User flows and prototype
Once the initial user journeys and wirefames had been sketched out, a clickable prototype was created. This allowed for the app's interactions and flows to be tested and refined based on the outcomes.
