This project was a response to a YCN/Warp Records brief which looked at new ways for music artists to promote an album release. The album artwork was created for the artist Flying Lotus, based around the idea of an ever-evolving cover design that reacted to the album music and other live events. The die-cut letterforms on the cover allowed for the different variations of the album artwork to form part of the original album sleeve. The changing artwork could be viewed on the website and printed off creating a unique cover at any moment in time. The project was selected as a winner at the YCN awards.
Art Direction, Design